How to Implement Video Microdata for Google & Schema.org
Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to speed with microdata and schema.org best practices, so that you can...
View ArticleSpreading Santorum Loses Its Frothy Spot Atop Google
Rick Santorum’s sticky spreading problem has dropped in Google’s SERPs, replaced (briefly) in the top organic spot by an even fouler Urban Dictionary result. Was it a manual adjustment, algorithmic...
View ArticleHow To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More
Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level is getting murkier. Here’s how brands can best optimize with the times and stay...
View ArticleDomain Names With Geo Specific Keywords Offer Local Ranking Opportunities...
The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series of keywords in 10 different geographic locations and put them head to head against a...
View Article13 Website Social Optimization Oversights That Make You Look Foolish
It's imperative to audit your website and blog to ensure it is optimized for social interaction, discussion and sharing. These 13 barriers present a wall between you and social engagement success. Are...
View ArticleHow To Use HTML Meta Tags
Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta tags matter, and how to...
View ArticleBaidu Paid & Organic Search Starter Guide
How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is...
View ArticleToo Little SEO? Some Characteristics of an Under Optimized Website
While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin, let's examine one under optimized website. And might this...
View ArticleHit by Google Penguin? An In-House SEO Crisis Management Plan
What can in-house SEOs do if/when Google’s algorithm updates, such as Penguin, hit your website hard? Besides avoiding SEO shortcuts to get your site top rankings on search engines, having a plan of...
View Article3 Essential Qualities of Enterprise Search Marketers
What qualities should you look for when assembling an enterprise SEM team? While creative, technical, and political skills might be in good order, you should consider some offline skills when...
View ArticleMove Over Xenu: Make Way for Screaming Frog’s SEO Spider [Review]
For a long time, Xenu’s link sleuth has been a key secret weapon in the SEO’s arsenal. But there’s a new player on the block, Screaming Frog’s SEO Spider. Here’s a look at how the tools compare, and an...
View ArticleHow to Conduct an On-Page SEO Site Audit
What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the key elements you should review and identify that may be preventing search engines...
View ArticleGoogle SUX
Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data; but what does that mean for site owners? Whether you know it or not yet,...
View ArticleBare Minimum SEO: 3 Things You Must Do
If you don’t have time, staff, or budget to invest fully in search engine optimization, you’re in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be...
View ArticleHow to Quickly Identify Duplicate Content With a Site Crawl
This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is definitely one of the most popular/powerful scrapers and it is...
View ArticleApp Store Optimization: 8 Tips for Higher Rankings
For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth. Discover the most important on- and off-page...
View Article10 SEO Considerations for a Content Management System
A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how...
View Article10 Website Quality Indicators That Can Sink Your SEO Battleship
If you aren't paying attention, your site can quickly start taking on SEO water due to poor website quality indicators. These indicators can be in areas such as content and backlinks, but most usually...
View ArticleHow Can You Show Potential SEO Clients That You’re Trustworthy?
To truly “optimize” (meaning “make it as good as it can be”), customers need to engage with someone who really does SEO for a living. So what steps should you take to show those who may be considering...
View ArticleSEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO
When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome),...
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